During the late 1980s, long before anyone had heard of "lifestyle" design, the first Primare hi-fi products were created. These early products symbolized a radical shift in the way music systems were perceived because they proved that great sounding hi-fi could also be rewarding to look at and to live with. Successive generations of Primare products have followed this Scandinavian ideal in which simplicity represents the most powerful union of form and function.
Scandinavian design is like this: practical, unpretentious, beautifully efficient and powerfully satisfying in its simplicity. Through Primare audio/video systems you’ll enjoy the benefits of cutting-edge technology and high performance without complexity, in a form that is easy to use and appreciate over many years.
has produced an excellent video portrait of Lars Pedersen, Primare's Managing Director, as part of their Another Side series. Enjoy!